Dash
into the Full-scale Competition in On-line
Car Insurance
The on-line auto
insurance embraces the true diversification
of the industry. Joining the existing
companies, such as Kyobo Life Auto Insurance,
the First Fire & Marine Insurance,
and Daehan Insurance, Educar Insurance
has launched into the business since
December, Shindonga is about to jump
into the Direct Marketing while Daeum
is preparing for its business ? announcing
the full-scale competitive structure
of the auto insurance on-line market.
Shindonga is scheduled to receive presentations
concerning three advertisement events
and auto insurance direct marketing
on the 9th of this month. Therefore,
Shindonga, who has been examining the
entry into on-line auto insurance, is
expected to launch its business in the
next year. One affiliate of Shindonga
announced, “We have examined on-line
car insurance… We are not planning to
sell the on-line products immediately
but negotiating the general issues including
the costs to the advertisement agent.”
However, the industries expect Shindonga
to join the on-line market sooner or
later. Also, Samsung Life Insurance
and Hyundai Marine & Fire Insurance
are actively investigating the possibilities
of joining the industry, announcing
even fiercer competition in the on-line
auto insurance market.
